Objective: Craft a kid-friendly identity around the chosen new channel name, Rootle. Incorporate themes tying into the word meaning [to root, unearth, bring to light]…
The Dark Side…
https://www.youtube.com/watch?v=_jSYuntv8fg The most interesting thing about a company is it’s employees. In approaching a behind-the-scenes series, I wanted to show a different side of the…
May the 4th
I couldn’t resist. The second I saw these headphone connectors, all I saw were tiny lightsabers. I had to use them for May 4th. Eight…
Elevate Your Music
Objective: Use the popularity of new products to showcase the range of audio cables available in the Dragon Cable lineup in an engaging, interesting way….
Dragon Cables
Objective: Update the established Dragon Cable branding to a more modern and flexible aesthetic. (Death to Papyrus.) Solution: As usual, I started with some sketching….
Explorer Channel
Objective: Update the existing channel identity and style, modifying the title from UNC-EX to the Explorer Channel. Solution: The overarching design themes were maintained with…
Block Party
https://youtu.be/NXQoStMspxg?si=77pL8m_LX3chHKkJ Read-a-roo’s Block Party is a 3-hour block of curated programming on Rootle and UNC-TV’s flagship channel. The episodes are selected from one series each…
Read-a-roo
Objective: Update the existing (and beloved) children’s programming mascot, Read-a-roo, to give her a more modern, polished look and enable her to be more fluidly…
Rootle Up!
https://youtu.be/iwxZYAkyIm0?si=RMTGHkQYujHOWKzB It all started in the Board Room. The channel director enthusiastically explained her 22-page storyboard. It was ambitious, to say the least, and it…
The Mad Dollar
The Name The hardest part about opening an Etsy store was picking the name. I liked the idea of incorporating my name, but mine happens…
PMNC
PMNC Mission: On air, online and in person, Public Media North Carolina connects North Carolinians with each other, the world and endless possibility by providing…
NC Channel
Objective: Create a modern identity for the North Carolina Channel that will demonstrate brand longevity and resonate with a target audience primarily in the 25-50…