NC Channel

The vision of the new North Carolina Channel was to showcase everything happening in the state, from political news and commentary to local artists and musicians. It would also focus on the rich history of the state, creating a platform to uplift the communities within it.

Programming included conversations on politics and economics, as well as significant coverage of live events, like inaugurations.The channel also experimented with less traditional scheduling, dropping strict half-hour blocks in order to showcase shortform documentaries and segments with a local flair. This helped extend the life of segments and shows like NC Beat, which I co-produced with friend and colleague, Will Mikes.

The iconic mark is a stylization of the letters NC, creating a simple form that remains identifiable in small branding applications. The circular form is reminiscent of UNC-TV’s hurricane mark, meant to symbolize analog television signals. This updated form continues the evolution of that technology, incorporating elements that echo the shape of the power button and the wifi symbol.