May the 4th

Client: Moon Audio
Agency: In-House
Roles: Art Director, Photographer

Objective:

Create light-hearted content for social media commemorating the unofficial Star Wars Day, May 4th.

Darth Vader and Luke Skywalker dolls around headphone amp

Process:

I couldn’t resist. The second I saw these headphone connectors, all I saw were tiny lightsabers. I had to use them for May 4th.

Eight months later, I followed through and shot these photos. They did not go viral (I’m still disappointed with our audience), but they bring me great joy.

lemo headphone connector

I happened to have a number of Star Wars action figures. Their hands also happened to be the perfect size for these shiny little hilts. I regret nothing.

Close up of Luke doll holding lightsaber with lemo connector for handle