My story doesn’t end…

Process:

Healthier Together is a public-private partnership formed to increase COVID-19 vaccination rates among historically marginalized populations across the state of North Carolina. Communities highlighted in the initiative included Black, Indigenous, and People of Color (BIPOC).

The concept for this series plays on the personal story aspect of Black History Month. It asks viewers to consider their legacy and how their story will be told by younger generations. The focus on protecting Black futures begs the question, how do my actions impact our community as a whole? As with every pandemic in America, COVID-19 disproportionately impacted communities of color. This campaign focused on the grassroots appeal at the core of this organization and building trust through community and educational resources.